What next for MUA?
Sun, October 29, 2023 | 3PM - 4:30PM (GMT)
The Ambassadors come together to discuss how “Makeup artists (MUAs) stand at an exciting juncture in the beauty industry. As technology, sustainability, and inclusivity continue to reshape the field, MUAs are poised to embrace digital tools, stay ahead of trends, and advocate for positive change. The question arises: How can MUAs leverage their influence to empower individuals of all backgrounds? Let’s delve into what’s next for MUAs, exploring the opportunities and challenges ahead.
The ultimate makeup business knowledge you need if you want to
Join thousands of makeup specialist at our conferences this year set to change the landscape of African makeup forever
Be a part of our incredible conferences dedicated to helping as many African Artists, no matter where you are in the world.
BUKKI OBEY
Global Makeup Strategist & Educator
HOST
Our Host & Ambassador for our Makeup Club Globally Certified Makeup Artist, Beauty Entrepreneur, and Presidential Makeup Artist
Read More
With 15 years experience in the professional makeup industry, she has established herself as a prominent figure in the high-end beauty and bridal market and dedicated educator. Her dedication to the luxury market has garnered her a loyal following among women of substance, who trust her expertise to deliver effortless sophistication and timeless beauty. Bukki is a skilled artist who also shares her knowledge and expertise with aspiring makeup professionals. As an esteemed educator she conducts workshops, enlightening fellow artists on product knowledge, advanced techniques and business Collaborating with global beauty brands, she has leveraged her expertise. Her reputation recently earned her the enviable role of the presidential makeup artist. She is demand across the globe.
SUZIE WOKABI
Award Winning Beauty Prener
EAST AFRICA AMBASSADOR
Suzie Wokabi is the Founder of SuzieBeauty. This revolutionary line is Kenya’s first beauty brand and a global trailblazer in creating a bespoke product for the African woman, by an African woman.
Read More
An International Relations degree holder, Suzie was trained by MAC Cosmetics and com- pleted an intensive Media Make-up certificate course at the Award Studio Make-up School in Los Angeles. She worked in New York within the fashion and beauty industries from 2001 until 2007, when she returned to her hometown of Nairobi, Kenya. She pursued her passion and created her authentic, affordable, high-quality African beauty brand in early 2009 and officially launched it in December 2011. She is considered to be one of the top make-up artists, whose extensive industry experience runs the full gamut from Print Media to Television, Film, Video, Commercials, Runway, and Bridal. She trains her team and mentees to run the artistry part of the business.To date, Suzie’s work has been featured in countless local glossy magazines. She has graced the covers of local and international magazines, been featured in vibrant design and lifestyle hubs, worked on numerous media houses and productions, and sponsored major beauty and fashion events on the continent.She has been interviewed by world-renowned journalists, featured in the New York Times, and dubbed by CNN as “The Face of African Beauty”. A devoted wife and a mother, her story has been profiled on countless TV and radio stations on the continent. Suzie is alsoa multiple award winner, with 30 nominations and/or wins under her belt. She has been a speaker on multiple stages both locally and internationally, as well as moderated and participated on numerous panels on various thought provoking topics. She also runs a podcast – The Suzie Wokabi Podcast.Suzie is respected as a thought leader in the beauty space, and her purpose is to be an instrumental contributor to the growth of the African beauty industry.
NTHATO MASHISHI
Makeup Artist, Celebrity Powerhouse
SOUTH AFRICAN AMBASSADOR
Nthato has worked on Fashion Weeks around Africa as Makeup Creative Director in countries such as Mozambique, Tanzania, Kenya, Nigeria and South Africa.
Read More
He was the winner of FIASA 2022. He was judge to the groundbreaking South African Fashion Designer Search TV Show: Raw Silk, Cast Expert on ‘Love @ Second Swipe’ on the Lifetime Channel, and was Judge for Sorbert Makeup Artist Search and the Inaugural Feather Awards.Other Television Projects Nthato has worked on include: SA Coca Cola PopstarsTop Billing (10yrs)South African Music AwardsMetro AwardsFace of Africa (Make-Up Director & Co-Presenter), Se’skhona (Presenter)Metro FM Total Bliss with Azania Mosaka (Guest Contributor)Nthato is known for his energy and dynamism that he brings on live events whether it is hosting Makeup Master Classes for established brands like Clicks, Sobert, Cosmopolitan, True Love, Essence Festival Durban, etc.Parlaying his previous experience as Host, Nthato was invited to cover the glamorous red-carpet world of celebrity fash- ion and beauty at the South African Music Awards(SAMAs) and the South African Film and Television Awards(SAFTAs.Nthato is a trusted name in the fashion industry and has worked with personalities like Basetsana Kumalo, Bonang Matheba, John Legend, Thandisa Mazwai, Miss Universe Zozi Tunzi, Iman, Serena and Venus Williams, Mafikizolo, Russel Simonds, Pearl Thusi, Pharrell Williams, Anika Noni Rose, Noni Gasa, David Beckham, Katherine Kelly Lang. Nthato has been entrusted and worked on major Magazine Covers including Vogue Italia, Destiny, Drum, Marie Claire SA, Cosmo SA, Elle SA, Wanted, True Love, ID Magazines and Heat Magazine.Nthato’s craft paved way to him partnering and collaborating as Ambassador Makeup-Artist for cosmetic companies that include Revlon, Iman Cosmetics, Elizabeth Arden, Miss Salon.
ONY DANCHIMAH
Beauty Industry Intelligence
GUEST SPEAKER
Residing in Atlanta, she embodies the spirit of a true globetrotter, seeking out exceptional experiences and boundless enjoyment no matter the location or cultural background.
Read More
This universal yearning for remarkable energy and life-enriching encounters is at the forefront of her priorities, and she revels in curating these moments not only for herself but for those fortunate enough to embark on the journey with her.Her innate passion for introducing people to novel, indigenous, and captivating experiences has been ingrained in her since her earliest memories. Remarkably, her parents entrusted her to her first solo flight at the tender age of 8, igniting a lifelong love affair with exploration and discovery that continues to shape her identity.Her journey started in the world of modelling, a profession that led her to traverse countless landscapes. Transitioning from modelling, she gracefully stepped into the realm of the entertainment industry, emerging as a skilled makeup artist with a global footprint. Among the luminaries she has worked with, iconic figures like Whitney Houston and Mariah Carey stand as testament to her artistry and prowess. Yet, it was her residence in Atlanta that catalyzed the birth of "Ony in the City." The fusion of global cultures converging with the distinct Southern charm of Atlanta has given rise to a vibrant tapestry, making the city a haven of uniqueness and diversity. It's this amalgamation that fuels her inspiration, driving her to craft bespoke makeup experiences that encapsulate the very essence of her artistic vision.Within her lies a humble soul, gracefully intertwined with a spirited disposition that knows no bounds. Her beauty radiates not only from her exterior but from the depths of her character, resonating in every facet of her existence. As an embodiment of worldly wisdom and creative finesse, she embodies the art of living exquisitely
Omobolaji Mogaji
Beauty Brand Consultant
GUEST SPEAKER
Beauty Brand Consultant with a track record of excellence, specializing in empowering
beauty entrepreneurs to successfully establish sustainable Beauty Businesses in Africa.
and expertise to the table.
Read More
Her journey in the beauty industry includes the founding of two thriving sustainable Beauty Businesses, Rubellite™ Cosmetics and Rubellite™M Hair, which has solidified my status as a seasoned expert in this field. Recognized as a Top 100 CEO in 2023 and inclusion in the esteemed 40 under 40 CEO.
Ameera Abraham
CEO & SPA DIRECTOR
GUEST SPEAKER
Ameera Abraham is the CEO & Spa Director of The Nail Bar, a luxury nail spa and wellness centre and the founder of Nigeria's premier professional nail care brand Amali Cosmetics.
Read More
She is the author of “The Full Set” book and previously served as Executive Chair & Director of Communications at the Spa and Wellness Association of Africa. She is a CIBTAC certified beauty therapist, holds a BA in Politics and International Relations and a CIBTAC Diploma in Spa Management.
In this free Conference you will learn How To:
Overcome Early Challenges
Uncover the common challenges that aspiring makeup entrepreneurs face in the early stages. Learn how to overcome hurdles and set a strong foundation for your business's growth and resilience.
Master Effective Strategies
Gain valuable insights into the proven strategies that can elevate your makeup business. From brand building to marketing tactics, discover how to establish a strong presence in the competitive beauty industry.
Balance Artistry & Business
Learn the art of balancing your creative makeup passion with the practical demands of running a successful business. Our industry experts will share techniques to maintain your artistic drive while achieving sustainable business growth.
WHO ARE WE?
ERYCA FREEMANTLE
Global Makeup Strategist
AMBASSADOR
She is the founder of E.A.T.O.W and is sought after by leading professionals in the beauty & makeup industry’s for career advice and strategic endeavours.
Read More
A former makeup artist and educator she consulted for many brands and played an integral part in the development and launch of several makeup products. She sat on the board of advisory for London College of Fashion. She has written a number of courses for institutions. She advised the government on the Body Image Campaign addressing the needs for young women of colour. Eryca likes to mentor and coach others in the makeup industry.
BUKKI OBEY
Global Makeup Strategist & Educator
WEST AFRICA AMBASSADOR
Our Host & Ambassador for our Makeup Club Globally Certified Makeup Artist, Beauty Entrepreneur, and Presidential Makeup Artist
Read More
With 15 years experience in the professional makeup industry, she has established herself as a prominent figure in the high-end beauty and bridal market and dedicated educator. Her dedication to the luxury market has garnered her a loyal following among women of substance, who trust her expertise to deliver effortless sophistication and timeless beauty. Bukki is a skilled artist who also shares her knowledge and expertise with aspiring makeup professionals. As an esteemed educator she conducts workshops, enlightening fellow artists on product knowledge, advanced techniques and business Collaborating with global beauty brands, she has leveraged her expertise. Her reputation recently earned her the enviable role of the presidential makeup artist. She is demand across the globe.
NTHATO MASHISHI
Makeup Artist, Celebrity Powerhouse
South African Ambassador
Nthato has worked on Fashion Weeks around Africa as Makeup Creative Director in countries such as Mozambique, Tanzania, Kenya, Nigeria and South Africa.
Read More
He was the winner of FIASA 2022. He was judge to the groundbreaking South African Fashion Designer Search TV Show: Raw Silk, Cast Expert on ‘Love @ Second Swipe’ on the Lifetime Channel, and was Judge for Sorbert Makeup Artist Search and the Inaugural Feather Awards.Other Television Projects Nthato has worked on include: SA Coca Cola PopstarsTop Billing (10yrs)South African Music AwardsMetro AwardsFace of Africa (Make-Up Director & Co-Presenter), Se’skhona (Presenter)Metro FM Total Bliss with Azania Mosaka (Guest Contributor)Nthato is known for his energy and dynamism that he brings on live events whether it is hosting Makeup Master Classes for established brands like Clicks, Sobert, Cosmopolitan, True Love, Essence Festival Durban, etc.Parlaying his previous experience as Host, Nthato was invited to cover the glamorous red-carpet world of celebrity fash- ion and beauty at the South African Music Awards(SAMAs) and the South African Film and Television Awards(SAFTAs.Nthato is a trusted name in the fashion industry and has worked with personalities like Basetsana Kumalo, Bonang Matheba, John Legend, Thandisa Mazwai, Miss Universe Zozi Tunzi, Iman, Serena and Venus Williams, Mafikizolo, Russel Simonds, Pearl Thusi, Pharrell Williams, Anika Noni Rose, Noni Gasa, David Beckham, Katherine Kelly Lang. Nthato has been entrusted and worked on major Magazine Covers including Vogue Italia, Destiny, Drum, Marie Claire SA, Cosmo SA, Elle SA, Wanted, True Love, ID Magazines and Heat Magazine.Nthato’s craft paved way to him partnering and collaborating as Ambassador Makeup-Artist for cosmetic companies that include Revlon, Iman Cosmetics, Elizabeth Arden, Miss Salon.
ONY DANCHIMAH
Beauty Industry Intelligence
USA AMBASSADOR
Residing in Atlanta, she embodies the spirit of a true globetrotter, seeking out exceptional experiences and boundless enjoyment no matter the location or cultural background.
Read More
This universal yearning for remarkable energy and life-enriching encounters is at the forefront of her priorities, and she revels in curating these moments not only for herself but for those fortunate enough to embark on the journey with her.Her innate passion for introducing people to novel, indigenous, and captivating experiences has been ingrained in her since her earliest memories. Remarkably, her parents entrusted her to her first solo flight at the tender age of 8, igniting a lifelong love affair with exploration and discovery that continues to shape her identity.Her journey started in the world of modelling, a profession that led her to traverse countless landscapes. Transitioning from modelling, she gracefully stepped into the realm of the entertainment industry, emerging as a skilled makeup artist with a global footprint. Among the luminaries she has worked with, iconic figures like Whitney Houston and Mariah Carey stand as testament to her artistry and prowess. Yet, it was her residence in Atlanta that catalyzed the birth of "Ony in the City." The fusion of global cultures converging with the distinct Southern charm of Atlanta has given rise to a vibrant tapestry, making the city a haven of uniqueness and diversity. It's this amalgamation that fuels her inspiration, driving her to craft bespoke makeup experiences that encapsulate the very essence of her artistic vision.Within her lies a humble soul, gracefully intertwined with a spirited disposition that knows no bounds. Her beauty radiates not only from her exterior but from the depths of her character, resonating in every facet of her existence. As an embodiment of worldly wisdom and creative finesse, she embodies the art of living exquisitely
SUZIE WOKABI
Award Winning Beauty Prener
EAST AFRICA AMBASSADOR
Suzie Wokabi is the Founder of SuzieBeauty. This revolutionary line is Kenya’s first beauty brand and a global trailblazer in creating a bespoke product for the African woman, by an African woman.
Read More
An International Relations degree holder, Suzie was trained by MAC Cosmetics and com- pleted an intensive Media Make-up certificate course at the Award Studio Make-up School in Los Angeles. She worked in New York within the fashion and beauty industries from 2001 until 2007, when she returned to her hometown of Nairobi, Kenya. She pursued her passion and created her authentic, affordable, high-quality African beauty brand in early 2009 and officially launched it in December 2011. She is considered to be one of the top make-up artists, whose extensive industry experience runs the full gamut from Print Media to Television, Film, Video, Commercials, Runway, and Bridal. She trains her team and mentees to run the artistry part of the business.To date, Suzie’s work has been featured in countless local glossy magazines. She has graced the covers of local and international magazines, been featured in vibrant design and lifestyle hubs, worked on numerous media houses and productions, and sponsored major beauty and fashion events on the continent.She has been interviewed by world-renowned journalists, featured in the New York Times, and dubbed by CNN as “The Face of African Beauty”. A devoted wife and a mother, her story has been profiled on countless TV and radio stations on the continent. Suzie is alsoa multiple award winner, with 30 nominations and/or wins under her belt. She has been a speaker on multiple stages both locally and internationally, as well as moderated and participated on numerous panels on various thought provoking topics. She also runs a podcast – The Suzie Wokabi Podcast.Suzie is respected as a thought leader in the beauty space, and her purpose is to be an instrumental contributor to the growth of the African beauty industry.
We Take The Colour Of Makeup
We support mua with online educational sources, supporting and building their careers across the globe with the things they need to know about the makeup industry, we educate mua on things the industry or other experts do not share. We take the colour of makeup and share knowledge on how to evolve. We support successful and up and coming mua on how to build and sustain a career. We support mua who want to be taken seriously and want to brush up on their skills. More often it means putting the brush down to understand their way around the complicated industry.
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