HOW TO BECOME AN ELITE MUA BUSINESS OWNER

Sun, September 24, 2023 | 3PM - 5PM (GMT)

Calling all makeup artists, beauty enthusiasts, and entrepreneurs passionate about transforming their makeup artistry into a successful business venture. Whether you're just starting or looking to take your existing venture to new heights, this webinar series is tailor-made for you.

The ultimate makeup business knowledge you need if you want to

Join thousands of makeup specialist at our conferences this year set to change the landscape of African makeup forever

Be a part of our incredible conferences dedicated to helping as many African Artists, no matter where you are in the world.

BUKKI OBEY

Global Makeup Strategist & Educator

HOST


Our Host & Ambassador for our Makeup Club Globally Certified Makeup Artist, Beauty Entrepreneur, and Presidential Makeup Artist

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With 15 years experience in the professional makeup industry, she has established herself as a prominent figure in the high-end beauty and bridal market and dedicated educator. Her dedication to the luxury market has garnered her a loyal following among women of substance, who trust her expertise to deliver effortless sophistication and timeless beauty. Bukki is a skilled artist who also shares her knowledge and expertise with aspiring makeup professionals. As an esteemed educator she conducts workshops, enlightening fellow artists on product knowledge, advanced techniques and business Collaborating with global beauty brands, she has leveraged her expertise. Her reputation recently earned her the enviable role of the presidential makeup artist. She is demand across the globe.

NICOLE HARDING

CEO Of
Celfie Cosmetics

GUEST SPEAKER

Nicole is an exceptional leader and the CEO of Celfie Cosmetics, a renowned global beauty brand with a strong presence in multiple countries, including Nairobi, Kenya, Canada, and Sweden.

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Hailing from Brooklyn, New York, where the brand wasn born, Nicole has spearheaded CeIfie Cosmetics remarkable growth and success. With a passion for innovation and a deep understanding of the beauty industry, she has positioned Celfie Cosmetics as a sought­ after brand by esteemed retailers like Sephora. The brand has become a staple at prestigious global tradeshows such as Beautycon and IMATS, where Nicole showcases Celfie as cutting-edge products and influences industry trends. Under her visionary leadership, Celfie Cosmetics continues to captivate beauty enthusiasts worldwide, delivering exceptional quality, style, and empowerment through their diverse range of cosmetics.

OLUFUNKE TONYE PREGHAFI

CEO Of
Blot Beauty Cosmetics

GUEST SPEAKER

Olufunke is a distinguished entrepreneur, accomplished makeup artist, and a visionary force in the beauty industry. Funke's unwavering commitment to her craft propelled her onto the global stage.

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Her extensive travels spanned continents, as she engaged in prestigious trade shows, makeup conferences, and courses orchestrated by eminent beauty educators. This immersive experience enriched her knowledge and skills, positioning her at the forefront of industry trends. In 2016, Funke's expertise and passion culminated in the creation of Blot Beauty Cosmetics. This endeavour emerged from her aspiration to craft makeup solutions tailored specifically to the needs of African women. What commenced as a localised venture has since flourished into an international sensation, extending its influence to Europe and North America. Blot Beauty's remarkable participation in esteemed trade shows such as The Makeup Show and IMATS underscoresher unwavering commitment to global excellence. Under Funke's astute guidance, Blot Beauty achieved an impressive milestone by securing a coveted position in the CREDO 2022 cohort for clean beauty. 

AMRIT DHALIWAL

Entrepreneur & Beauty Conglomerate

GUEST SPEAKER


Amrit has over 20 years of experience in the beauty industry. She started as a beauty therapist, owning and growing multiple salons whilst also teaching beauty therapy at the Carlton Institute in Windsor.

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Amrit then launched her partnership with Superdrug in 2010 by identifying a gap in the market for convenient and affordable beauty services. She ran over 100 concessions with over 200 staff between 2010 and 2023 which acted as a "gain leader" for the retailer. We use the term gain leader (not loss leader) because the retailer increased revenues through her concessions and grew their revenue in traditional sales through the new customers that the business attracted.

MBALI SEBAPU

Founder Of Hermosa Flor Cosmetics

GUEST SPEAKER


Mbali is an accomplished entrepreneur and the visionary founder of Hermosa Flor Cosmetics, a renowned beauty brand based in South Africa.

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With a passion for beauty and a drive for entrepreneurship, she has transformed her dreams into a thriving business that has captured the hearts of customers nationwide. Through meticulous research and a commitment to quality, she crafted a range of cosmetics that enhance natural beauty while nourishing and caring for the skin. Under Mbali's leadership, Hermosa Flor Cosmetics has gained a reputation for its exceptional product range, characterised by high-performance formulas, luxurious textures, and exquisitepackaging. Through her dedication to innovation and customer satisfaction she has successfully positioned Hermosa Flor Cosmetics’ as one of the  leading players in the South African beauty industry. Her strong business acumen and strategic thinking have allowed  her to navigate the competitive landscape and establish Hermosa Flor Cosmetics to become a trusted and beloved brand.

MERCY ADEOLA FAMILUSI

Beautyprenuer & Legal Intelligence

GUEST SPEAKER

Mercy is a multi-faceted lawyer and results-driven generalist with a diverse background encompassing eight years of experience in Beauty and Hospitality, Mercy has consistently achieved top & bottom-line goals and delivered impactful projects.

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Mercy has showcased exceptional expertise in corporate communication, relationship management, critical thinking, and problem-solving. Mercy currently leads Fame Digital, a talent management and marketing company with operations in Nigeria and tentacles across Sub-Africa. She also exhibited her exceptional skills set as a project manager at Beauty Revolution , Mercy also serves on the board of Law Accent in an advisory capacity,

In this free Conference you will learn How To:

Overcome Early Challenges

Uncover the common challenges that aspiring makeup entrepreneurs face in the early stages. Learn how to overcome hurdles and set a strong foundation for your business's growth and resilience.

Master Effective Strategies

Gain valuable insights into the proven strategies that can elevate your makeup business. From brand building to marketing tactics, discover how to establish a strong presence in the competitive beauty industry.

Balance Artistry & Business

Learn the art of balancing your creative makeup passion with the practical demands of running a successful business. Our industry experts will share techniques to maintain your artistic drive while achieving sustainable business growth.

WHO ARE WE?

ERYCA FREEMANTLE

Global Makeup Strategist

AMBASSADOR

She is the founder of E.A.T.O.W and is sought after by leading professionals in the beauty & makeup industry’s for career advice and strategic endeavours. 

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A former makeup artist and educator she consulted for many brands and played an integral part in the development and launch of several makeup products. She sat on the board of advisory for London College of Fashion. She has written a number of courses for institutions. She advised the government on the Body Image Campaign addressing the needs for young women of colour. Eryca likes to mentor and coach others in the makeup industry.

BUKKI OBEY

Global Makeup Strategist & Educator

WEST AFRICA AMBASSADOR


Our Host & Ambassador for our Makeup Club Globally Certified Makeup Artist, Beauty Entrepreneur, and Presidential Makeup Artist

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With 15 years experience in the professional makeup industry, she has established herself as a prominent figure in the high-end beauty and bridal market and dedicated educator. Her dedication to the luxury market has garnered her a loyal following among women of substance, who trust her expertise to deliver effortless sophistication and timeless beauty. Bukki is a skilled artist who also shares her knowledge and expertise with aspiring makeup professionals. As an esteemed educator she conducts workshops, enlightening fellow artists on product knowledge, advanced techniques and business Collaborating with global beauty brands, she has leveraged her expertise. Her reputation recently earned her the enviable role of the presidential makeup artist. She is demand across the globe.

NTHATO MASHISHI

Makeup Artist, Celebrity Powerhouse

South African Ambassador

Nthato has worked on Fashion Weeks around Africa as Makeup Creative Director in countries such as Mozambique, Tanzania, Kenya, Nigeria and South Africa.

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He was the winner of FIASA 2022. He was judge to the groundbreaking South African Fashion Designer Search TV Show: Raw Silk, Cast Expert on ‘Love @ Second Swipe’ on the Lifetime Channel, and was Judge for Sorbert Makeup Artist Search and the Inaugural Feather Awards.Other Television Projects Nthato has worked on include: SA Coca Cola PopstarsTop Billing (10yrs)South African Music AwardsMetro AwardsFace of Africa (Make-Up Director & Co-Presenter), Se’skhona (Presenter)Metro FM Total Bliss with Azania Mosaka (Guest Contributor)Nthato is known for his energy and dynamism that he brings on live events whether it is hosting Makeup Master Classes for established brands like Clicks, Sobert, Cosmopolitan, True Love, Essence Festival Durban, etc.Parlaying his previous experience as Host, Nthato was invited to cover the glamorous red-carpet world of celebrity fash- ion and beauty at the South African Music Awards(SAMAs) and the South African Film and Television Awards(SAFTAs.Nthato is a trusted name in the fashion industry and has worked with personalities like Basetsana Kumalo, Bonang Matheba, John Legend, Thandisa Mazwai, Miss Universe Zozi Tunzi, Iman, Serena and Venus Williams, Mafikizolo, Russel Simonds, Pearl Thusi, Pharrell Williams, Anika Noni Rose, Noni Gasa, David Beckham, Katherine Kelly Lang. Nthato has been entrusted and worked on major Magazine Covers including Vogue Italia, Destiny, Drum, Marie Claire SA, Cosmo SA, Elle SA, Wanted, True Love, ID Magazines and Heat Magazine.Nthato’s craft paved way to him partnering and collaborating as Ambassador Makeup-Artist for cosmetic companies that include Revlon, Iman Cosmetics, Elizabeth Arden, Miss Salon.

ONY DANCHIMAH

Beauty Industry Intelligence

USA AMBASSADOR

Residing in Atlanta, she embodies the spirit of a true globetrotter, seeking out exceptional experiences and boundless enjoyment no matter the location or cultural background.

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This universal yearning for remarkable energy and life-enriching encounters is at the forefront of her priorities, and she revels in curating these moments not only for herself but for those fortunate enough to embark on the journey with her.Her innate passion for introducing people to novel, indigenous, and captivating experiences has been ingrained in her since her earliest memories. Remarkably, her parents entrusted her to her first solo flight at the tender age of 8, igniting a lifelong love affair with exploration and discovery that continues to shape her identity.Her journey started in the world of modelling, a profession that led her to traverse countless landscapes. Transitioning from modelling, she gracefully stepped into the realm of the entertainment industry, emerging as a skilled makeup artist with a global footprint. Among the luminaries she has worked with, iconic figures like Whitney Houston and Mariah Carey stand as testament to her artistry and prowess. Yet, it was her residence in Atlanta that catalyzed the birth of "Ony in the City." The fusion of global cultures converging with the distinct Southern charm of Atlanta has given rise to a vibrant tapestry, making the city a haven of uniqueness and diversity. It's this amalgamation that fuels her inspiration, driving her to craft bespoke makeup experiences that encapsulate the very essence of her artistic vision.Within her lies a humble soul, gracefully intertwined with a spirited disposition that knows no bounds. Her beauty radiates not only from her exterior but from the depths of her character, resonating in every facet of her existence. As an embodiment of worldly wisdom and creative finesse, she embodies the art of living exquisitely

SUZIE WOKABI

Award Winning Beauty Prener

EAST AFRICA AMBASSADOR

Suzie Wokabi is the Founder of SuzieBeauty. This revolutionary line is Kenya’s first beauty brand and a global trailblazer in creating a bespoke product for the African woman, by an African woman.

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An International Relations degree holder, Suzie was trained by MAC Cosmetics and com- pleted an intensive Media Make-up certificate course at the Award Studio Make-up School in Los Angeles. She worked in New York within the fashion and beauty industries from 2001 until 2007, when she returned to her hometown of Nairobi, Kenya. She pursued her passion and created her authentic, affordable, high-quality African beauty brand in early 2009 and officially launched it in December 2011. She is considered to be one of the top make-up artists, whose extensive industry experience runs the full gamut from Print Media to Television, Film, Video, Commercials, Runway, and Bridal. She trains her team and mentees to run the artistry part of the business.To date, Suzie’s work has been featured in countless local glossy magazines. She has graced the covers of local and international magazines, been featured in vibrant design and lifestyle hubs, worked on numerous media houses and productions, and sponsored major beauty and fashion events on the continent.She has been interviewed by world-renowned journalists, featured in the New York Times, and dubbed by CNN as “The Face of African Beauty”. A devoted wife and a mother, her story has been profiled on countless TV and radio stations on the continent. Suzie is alsoa multiple award winner, with 30 nominations and/or wins under her belt. She has been a speaker on multiple stages both locally and internationally, as well as moderated and participated on numerous panels on various thought provoking topics. She also runs a podcast – The Suzie Wokabi Podcast.Suzie is respected as a thought leader in the beauty space, and her purpose is to be an instrumental contributor to the growth of the African beauty industry.

We Take The Colour Of Makeup

We support mua with online educational sources, supporting and building their careers across the globe with the things they need to know about the makeup industry, we educate mua on things the industry or other experts do not share. We take the colour of makeup and share knowledge on how to evolve. We support successful and up and coming mua on how to build and sustain a career. We support mua who want to be taken seriously and want to brush up on their skills. More often it means putting the brush down to understand their way around the complicated industry.

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